Built for the way bridal
actually does business.
AME brings designers and bridal boutiques into one connected wholesale experience — from discovering collections and meeting at market to favorites, photos, orders and everything that happens after the appointment.
Created specifically around the needs of the bridal industry, AME replaces disconnected tools, handwritten notes and scattered information with one beautifully organized platform.
Not another generic business platform.
Bridal wholesale works differently.
Collections launch seasonally. Buyers travel to markets. Appointments move quickly. Dozens of gowns can be presented in a single meeting. Retailers take photos, write notes, mark favorites and make buying decisions that continue long after the appointment ends.
Most software was never designed around that experience.
AME was.
We built AME around the relationship between the designer, the sales team and the retailer — creating technology that supports the way bridal professionals already work while making that experience significantly easier, faster and more organized.
- Designer
- Live appointment
- Boutique
- Favorites • Notes • Photos • Orders
- Ongoing relationship
Your collection. Your retailers. One connected platform.
AME gives bridal designers a dedicated wholesale environment for presenting collections, managing retailers, conducting appointments and turning buyer interest into orders.
But the difference becomes clearest during the appointment.
Instead of simply showing gowns while the buyer takes disconnected photos and handwritten notes, AME creates an interactive meeting between the sales representative and the retailer.
Sales representatives control the presentation in real time. As each style is presented, the retailer can favorite the style, add private notes, take and organize photos, review style information, compare gowns and add styles to a possible order. Everything stays connected to the exact style, collection and appointment.
You present.
They interact.
AME organizes everything.
When the appointment ends, the information doesn’t disappear. Designers gain a clearer understanding of retailer interest while buyers retain an organized digital record of what they saw and loved.
Retailer CRM
Keep retailer relationships, activity and history organized.
Orders
Move from buyer interest to possible orders and confirmed wholesale orders.
Collections
Manage styles, lines, collections, imagery, videos and wholesale information.
Trade shows
Organize appointments, presentations and market activity.
Analytics
Understand which styles, collections and markets are generating interest.
Wholesale website
For Digital Suite clients, connect the entire wholesale website experience to the portal.
Market shouldn’t end with a camera roll full of dresses.
Buying at bridal market can mean seeing hundreds of gowns across multiple designer appointments.
- Photos accumulate.
- Style numbers get lost.
- Notes live in different places.
- Favorites are difficult to remember.
And days later, buyers are trying to reconstruct what they saw.
AME Boutique changes that.
During an AME-powered appointment, buyers can interact with every style as it is presented. After the appointment, everything remains organized inside their AME Boutique account.
Your bridal market,
organized.
AME Boutique is designed to become the retailer’s digital home for wholesale buying.
Instead of creating a completely separate experience for every designer, boutiques use one AME account to access the designers they work with.
Each designer remains completely separate and secure, while the retailer gains one organized place to manage their buying activity.
Discover designers
Boutiques can also discover participating designers, explore approved previews and request wholesale access or appointments.
Designer A
12 Favorites • 18 Photos • 1 Possible Order
Designer B
8 Favorites • 11 Photos • Appointment Tomorrow
Designer C
21 Favorites • 32 Photos • Order Submitted
Better for the designer.
Better for the buyer.
- Present collections beautifully
- Control the live presentation
- Understand buyer interest
- Manage retailer relationships
- Organize appointments
- Capture orders
- Measure collection performance
- Keep every appointment organized
- Favorite styles instantly
- Take meaningful notes
- Keep photos connected to styles
- Review everything after market
- Build buying selections
- Access multiple designers from one account
One appointment.
Two connected experiences.
Technology should fit the industry. Not the other way around.
AME started with a simple idea: what if technology actually followed the way bridal wholesale works?
Not generic inventory software adapted for fashion.
Not another CRM that requires the industry to change its workflow.
Not another collection of disconnected tools.
A platform designed around the actual moments that matter — discovering a designer, booking an appointment, presenting a gown, saving a favorite, taking a photo, building an order and continuing the relationship after market.
That is what AME is building.
Built around bridal.
Industry-focused
Designed specifically around wholesale bridal workflows.
Connected
Designer and retailer experiences work together in real time.
Built for market
Appointments, presentations, photos, favorites and orders belong to one continuous experience.
Designed to continue
The relationship doesn’t end when the appointment does.