The Wholesale Appointment, Reinvented.
Present your collection live. Control what your retailer sees. Let buyers favorite styles, add notes, capture photos and build their potential order as you present — all in one connected experience.
You present. They interact. AME organizes everything.
- Switch lines
- Open collection
- Present style
- Move to next gown
- Favorite
- Add note
- Take photo
- Add to possible order
No more trying to match photos after market.
Every photo the retailer captures, every note they write and every style they favorite stays linked to the exact designer, collection, style number and appointment it came from. When the appointment ends, the buyer already has an organized recap — and you already have their potential order.
Everything around the appointment
The appointment is the heart of AME. The rest of the platform exists to prepare for it and to act on it.
Each store gets their own branded space with favorites, recaps and reorders.
Every account, contact and appointment history in one timeline.
Turn possible orders into confirmed orders with sizes, cup sizes and customizations.
See which styles are favorited, ordered and reordered — by line, market and account.
Booth schedules, appointment slots and market follow-up in one calendar.
A private, password-protected line sheet and collection site for your buyers.
The complete designer workflow
Upload styles, pricing, specs and line sheets before the season starts.
Market and showroom appointments with confirmations and reminders.
Live Appointment Mode — the retailer follows exactly what you present.
A possible order becomes a confirmed wholesale order with sizes and customizations.
Recaps, follow-up tasks, documents and retailer history in one place.
Why designers choose AME
Organized appointments instead of spreadsheets and paper
The same polished presentation at every market and from every rep
Retailers remember exactly what they loved
Accurate orders with sizes and customizations captured
One retailer history, even when the rep changes
Branded line sheets and presentations in a click
A private portal for every retailer account
Full visibility into what actually happened this season
Built for
Ateliers and design houses selling wholesale to boutiques.
Producers supplying multiple brands and markets.
Reps and agencies presenting several lines at market.
Evening and occasion brands with a retailer network.
Plans
A serious wholesale portal for designers building their retailer base.
- Live Appointment Mode
- Unlimited appointments
- 30 active styles · 2 collections
- 25 retailer accounts
- Orders and PDF confirmations
- Retailer portal, favorites and notes
- 10 GB asset storage
For established designers running multiple lines, reps and markets.
- Everything in AME Portal
- 100 active styles · 5 collections · 5 lines
- 100 retailers · 5 sales reps
- Presentation Builder
- Retailer-specific pricing
- Territories and full sales management
- Advanced analytics and market comparison
- 50 GB asset storage
The complete wholesale business: portal, website, online ordering and automation.
- Everything in AME Portal Pro
- Unlimited styles, lines, collections and retailers
- Full wholesale website
- Online wholesale ordering
- Automated post-appointment follow-up
- Sample inventory and tracking
- 150 GB asset storage
The first-year price includes setup, training and 12 months of platform access.
What each plan includes
Want the detail? Read the full feature guide to see what each feature does and where it appears.
| Feature | AME Portal | AME Portal Pro | AME Digital Suite |
|---|---|---|---|
| Live Appointment Mode | |||
| Appointment management | |||
| Retailer appointment booking | |||
| Images, high-res files and video | |||
| Favorites and notes | |||
| Possible order builder | |||
| Order management | |||
| Style and collection management | |||
| Style comparison | |||
| Retailer access control | |||
| Data ownership and export | |||
| AME Boutique Network | |||
| Standard search | |||
| Advanced search and filters | |||
| Standard asset library | |||
| Full asset library and bulk download | |||
| Standard line sheets and price lists | |||
| Custom branded line sheets | |||
| Retailer-specific pricing | |||
| Presentation Builder | |||
| Full sales team management | |||
| Territory management | |||
| Basic retailer CRM | |||
| Advanced retailer CRM | |||
| Full CRM with website journey | |||
| Retailer documents | |||
| Full document management | |||
| Retailer applications | |||
| Custom retailer applications | |||
| Website retailer applications | |||
| Multiple active trade shows | |||
| Basic show reporting | |||
| Advanced show reporting and comparison | |||
| Basic analytics | |||
| Advanced analytics | |||
| Full analytics with website data | |||
| Portal and appointment QR codes | |||
| Style and collection QR codes | |||
| Standard forms | |||
| Custom forms | |||
| Website-embedded forms | |||
| Promotions | |||
| Targeted promotions | |||
| Website promotions | |||
| Standard notifications | |||
| Advanced notifications | |||
| Automated notification triggers | |||
| Standard dashboard | |||
| Advanced dashboard | |||
| Complete business dashboard | |||
| Standard portal branding | |||
| Enhanced portal customization | |||
| Fully custom portal and website | |||
| Basic activity history | |||
| Full activity history | |||
| Full wholesale website | |||
| Online wholesale ordering | |||
| Automated follow-up | |||
| Sample inventory and tracking | |||
| Active styles | 30 | 100 | Unlimited |
| Collections | 2 | 5 | Unlimited |
| Lines | 2 | 5 | Unlimited |
| Retailer accounts | 25 | 100 | Unlimited |
| Sales rep accounts | 1 | 5 | Unlimited |
| Active trade shows | 1 | Unlimited | Unlimited |
| Storage | 10 GB | 50 GB | 150 GB |
Add-ons
Appear in Discover Designers inside boutique dashboards, with a brand profile, collection preview and wholesale access requests.
Use your own address, e.g. portal.yourbrand.com, instead of the AME-hosted portal URL.
Add capacity in 25 GB blocks on top of the storage included with your plan.
A configured tablet and presentation case, with your account, collections and Live Appointment Mode set up and tested before delivery. Cellular service not included.
AME uploads and configures your collections for you. You can always do this yourself within your plan at no charge.
Ready when you are
Create your designer workspace, pick a plan and pay securely online. You can change plans or add features at any time from inside the portal.
Create my workspaceDesigner Wholesale Platform questions
What is the AME Designer Wholesale Platform?
It is software bridal designers and manufacturers use to run their wholesale business: presenting collections, managing retailer relationships, running bridal market appointments and turning buyer interest into confirmed wholesale orders.
Who is the platform for?
Bridal designers, bridal manufacturers and their sales representatives who sell wholesale to bridal retailers and boutiques.
What is Live Appointment Mode?
Live Appointment Mode is the platform's signature capability. The sales representative presents styles from their device while the retailer follows along in real time on a phone or tablet, favoriting styles, adding notes, capturing photos and building a potential wholesale order.
Do retailers need their own account?
Retailers can join a live appointment from a shared link or QR code without setting anything up. Designers can also give retailers an ongoing retailer portal for line sheets, reordering and order history.
Can several sales representatives use the same account?
Yes. Plans include sales representative seats, so a team can run back-to-back appointments during market week from the same collections and pricing.
How much does the Designer Wholesale Platform cost?
Plan pricing and add-ons are published on the AME pricing page, with tiers based on styles, collections, retailers, sales representative seats and storage.
Does the platform replace line sheets?
It replaces static line sheets with digital line sheets that stay current, can be shared with specific retailers and connect directly to appointments and wholesale orders.